Documentary Film Festival
As a personal passion project, I created an advertising campaign and promotional materials for the fictional Documentary Film Festival of Seattle. The challenge lay in discovering why an audience would choose this genre over others that have a more obvious, “shiny” appeal.
What I learned through my research was that documentary-lovers appreciate how relatable the genre’s characters are. The viewer knows that the stories really happened and this credibility makes it possible to follow often-implausible narratives. For my imagery, I chose iconic and wacky photos from an era before Photoshop. Knowing that the scenarios actually happened illustrates my concept that truth is stranger than fiction...
After Effects Animation
